Unlike traditional advertising that costs you a fixed fee, irrespective of whether your get results or not, performance based (or pay-for-performance) advertising means that your advertising costs are based on the actual performance of the adverts and you only pay for results, i.e. web traffic, leads or sales.

Set up correctly, this type of advertising is very cost-effective and your reach can be very wide.

Google Adwords is pay-per-click (PPC) performance based advertising where you only pay for actual traffic sent through your advert. In other words, you only pay when someone click on your advert to visit your web site.

Types of Google Adwords:

1. Advertising on Google search engines:

1.1. Advertising on Google search engines are directly linked to the keywords or phrases that people use to search, i.e. "medical aid", medical cover", "hospital expenses", doctors bills", "health insurance" and your adverts only appear when your selected keywords are searched. This means that the visitors who see your ad are actually looking your type of product or a related service or information.

1.2. Google Adwords allows you to refine your advertising by selecting specific countries where you want your adverts to appear, and in certain countries even select regions or cities. This allows you to target your audience even more.

1.3. In addition, you can select the time of day that you want your adverts to appear

2. Content advertising:

Content advertising means that your Google Adwords adverts appear on private web pages with content related to your products and services thereby targeting visitors that visit related or similar web sites to your own.

With Google being the most popular search engine worldwide, as well as in many individual countries, your exposure is highly targeted to your desired audience.

Advertise your business web site on Google with Google Adwords. Google Adwords provide cost effective advertising as you target the audience you want and pay only for actual traffic to your web site. Click Here